Mahatma Gandhi’s vision of promoting self-reliance through the cottage industry movement inspired Late Bhagwati Prasad Gupta, a dedicated follower of Gandhi. Along with his brother Shri Kishori Lal Gupta, he founded Ashok Griha Udyog Kendra on December 14, 1957. What began as a patriotic endeavor soon grew into a symbol of quality and innovation in the spice industry.

A prominent social activist and philanthropist, Late Bhagwati Prasad Gupta was also the founder of several educational and medical institutions, including Omar Vaish Vidyalaya, Chacha Nehru Inter College (Majhawan), Dharmarth Bal Chikitsalaya, and B.B.S. Chikitsalaya. His unwavering commitment to service extended beyond business, shaping communities and fostering growth.

Ashok Griha Udyog Kendra, initially established to support the national movement for self-sufficiency, rapidly evolved into a full-fledged business. Today, it has become a diversified group, renowned for its superior quality and purity, and continues to honor the legacy of its visionary founder.

Shri Kishori Lal Gupta, the younger brother of Late Bhagawati Prasad Gupta, has carried forward the tradition of turning dreams into reality. The corporate journey of the Ashok Group is a testament to the vision and dedication of Shri Kishori Lal Gupta. From its humble beginnings as a small business venture, the group has grown into a multi-product corporate house with a turnover of ₹80 crores and nine products under its umbrella.

Ashok Griha Udyog Kendra was the first Indian spice company to receive the prestigious 'Agmark' certification for its entire range of spices, along with numerous national and international awards. The benchmarks it set in the Indian spice industry are the result of Shri Kishori Lal Gupta's unwavering pursuit of excellence. His leadership has driven the Ashok Group to strive for even greater achievements, setting new trends in the masala market.

His vision is to make Ashok a household name across the country. Leveraging his extensive experience and proven business strategies, Shri Kishori Lal Gupta has successfully established the brand's popularity in states like Punjab, Rajasthan, Bihar, Jammu & Kashmir, Haryana, Delhi, West Bengal, Assam, Arunachal Pradesh, Maharashtra, Gujarat, Meghalaya, and Tripura, as well as in Nepal and Leh Ladakh. This success is further complemented by the brand's strong support in its home state of Uttar Pradesh.

Ashok Griha Udyog Kendra reflects the visionary leadership of Shri Ram Kishore Gupta, who introduced India’s first automatic carton-packing machine 25 years ago to boost production and meet market demand. Traditionally, Uttar Pradesh favored home-ground spices, but Ashok Masale transformed the market with its high-quality, ready-to-use ground spices, offering the convenience of home-ground blends without the hassle.

As the first spice brand to earn AGMARK certification, Ashok Masale has become a trusted name, exporting to the Middle East, Nepal, Bhutan, and beyond. The company ensures quality at every stage—from sourcing premium spices globally to cleaning, cool grinding, and stringent in-house testing.

Hygienic packaging using state-of-the-art machinery preserves freshness, with clear labeling for consumer convenience. By blending tradition with innovation, Ashok Masale continues to deliver the finest spices to homes worldwide.